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Sea Tow Shares Results from Annual Member Survey

By April 15, 2022No Comments

Sea Tow, recognized throughout the marine industry as Your Road Service at Sea®, released its findings from its annual member survey. The purpose of which is to collect real time data and provide an accurate snapshot of members’ needs to ensure its best possible services are available to deploy.

The survey, which generated over 7,800 responses, captured feedback on a variety of topics. Despite the sharp rise in fuel costs, over 50% of boaters reported no anticipated change of their boating season activity due to this current uptick in prices. Results also showed that over 65% of boaters do not plan to make any boat renovations or improvements this year. Sea Tow members prioritize their time spent on the water, with 85% of boat usage identified primarily for fishing and cruising purposes.

Additionally, over 51% of boaters surveyed say they either have a vacation by boat planned or are seriously considering it, with only 10% reporting fuel costs as a deterrent. After past seasons of uncertainty, members are ready to get out and resume travel activities through boating.

The survey also showed that of Sea Tow’s services, over 56% of members ranked free boat towing as the most valued aspect of membership services, in part correlating with members’ greatest concern of engine failure. These concerns along with other valuable feedback help Sea Tow best tailor its services, resources and education to both new and longstanding members.

“At Sea Tow, we value our members’ feedback and with this valuable insight, we can better target our services while continuing to provide a superior level of customer service,” said Sea Tow President Kristen Frohnhoefer. “Our member survey has proven to be an effective way to communicate with members and allows us to best anticipate these needs now and into the future.”

With a Sea Tow membership, boaters pay one annual rate and receive the most comprehensive member benefits available in the market. Sea Tow has boats on the water to service with 24/7 dispatch. Sea Tow offers its members free boat towing in their home area, unlimited dock-to-dock towing on all boats, alternatives to towing such as battery jumps and fuel delivery, nationwide offshore coverage, and can provide other on-water services including boat salvage and recovery, vessel for hire, and more.

Sea Tow has been on the forefront of on-water assistance since 1983, with more than 500+ ports nationwide including the United States, Puerto Rico and the U.S. Virgin Islands. The member-driven, franchise-based concept, coined by Captain Joseph Frohnhoefer, was established in Southold, NY, when the United States Coast Guard ceased response to non-emergency assistance calls. Today in addition to on-water assistance, the franchise network handles salvage and recovery missions, and responds to natural disasters, environmental hazards and oil spill cleanups.

About Sea Tow Services International, Inc.

Sea Tow Services International Inc., better known as Sea Tow®, has been the innovative and premier leader of on-water assistance since 1983. Servicing the United States, Puerto Rico and the U.S. Virgin Islands, members are provided with a 24/7 direct connection with Coast Guard-licensed captains. The pioneering concept, founded by Captain Joseph Frohnhoefer, was established in Southold, NY when the United States Coast Guard ceased response to non-emergency assistance calls.

In addition to on-water assistance, the franchise network handles salvage and recovery missions, and responds to natural disasters, environmental hazards and oil spill cleanups.

Visit seatow.com to learn more.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!