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Using Social Media Schedulers: We Rate the Top Options

By September 20, 2022No Comments

Social media content calendars are the best way to plan and organize upcoming content. With a social media scheduler, you can align and schedule social media posts to multiple platforms at different times to get the maximum reach.  Scheduling tools can alleviate the manual work by allowing an account to schedule posts and calendarize them efficiently. Connecting Facebook, LinkedIn, Twitter, and Instagram pages all in one location can make posting on social media easier to manage.

At Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company, we know how important it is to build an effective content strategy. This includes having the best tools in place to manage workflow. Here are the best programs top PR and social media agencies use, and why we need a few of each to ensure client success. 

Sprout Social

Our most used scheduling tool, Sprout Social, is also the most collaborative—and pricey. However, it is rich with analytical tools for visualizing important metrics, like engagement and reach. Sprout Social also creates in-depth reports, which makes it way more robust than just a scheduling tool for posts. Sprout Social analyzes hashtags, identifies top-performing content and fine tunes a brand’s social presence while it schedules content.

Our favorite feature: The analytics tool that quickly reports metrics like engagement, reach, and performance in an easy-to-understand visual way.


After creating all its media, captions, and hashtags, while using a public relations firm’s tailored content calendar as a guide, a brand can use this tool to efficiently upload everything. Later streamlines the entire content creation process across platforms like Twitter, Facebook, Pinterest, and Instagram.

Our favorite feature: Later’s is excellent if a brand wants to engage in eCommerce—as in clickable shopping—directly from its Instagram account. It works well with Shopify and connects this online store to products featured in the feed. Later does have a strong focus on Instagram as evident by this feature. 

Sked Social 

In this platform, a brand can prepare photos, captions, and hashtags for use or repeated use. Additionally, like the tool Later, it delivers a real-time, drag-and-drop preview of an Instagram post. This comes in handy as a brand can make enhancements or corrections easily before it goes live.

Our favorite feature: In 2018, Instagram announced changes to its API to allow business profiles to schedule content in advance. Some tools now use this direct publishing API rather than sending a push notification to a phone as a “reminder” to post. However, this is limited to only single image and video profile posts: schedule carousel posts or stories cannot be scheduled with these tools. Sked social found an exception and offer Instagram story scheduling and Instagram carousel post scheduling.

Social media schedulers give a brand a chance to plan content in advance and offer consistency in its voice and messaging. With the help of seasoned branding professionals at Durée & Company, we can assist with developing a content calendar so that a brand gets noticed every time. We can also set up a brand’s scheduling tools so that its message remains consistent. Contact us today to find out how!


About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relationssocial mediamarketingcontent developmentadvertisingspecial eventsbrandingradio promotions and more. Durée & Company clients include well-known names in businessfashionhospitalitytravelhealth and wellnesscannabis and hemppsychedelicstechnology and cryptocurrencymarine and yachtart and culturenonprofit organizationslegal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to; or Join the social conversation and follow Durée & Company on FacebookInstagramTwitterYouTube and LinkedIn at @DureeCoPR.

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