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Using Social Media Schedulers: We Rate the Top Options

By September 20, 2022No Comments

Social media content calendars are the best way to plan and organize upcoming content. With a social media scheduler, you can align and schedule social media posts to multiple platforms at different times to get the maximum reach.  Scheduling tools can alleviate the manual work by allowing an account to schedule posts and calendarize them efficiently. Connecting Facebook, LinkedIn, Twitter, and Instagram pages all in one location can make posting on social media easier to manage.

At Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company, we know how important it is to build an effective content strategy. This includes having the best tools in place to manage workflow. Here are the best programs top PR and social media agencies use, and why we need a few of each to ensure client success. 

Sprout Social

Our most used scheduling tool, Sprout Social, is also the most collaborative—and pricey. However, it is rich with analytical tools for visualizing important metrics, like engagement and reach. Sprout Social also creates in-depth reports, which makes it way more robust than just a scheduling tool for posts. Sprout Social analyzes hashtags, identifies top-performing content and fine tunes a brand’s social presence while it schedules content.

Our favorite feature: The analytics tool that quickly reports metrics like engagement, reach, and performance in an easy-to-understand visual way.

Later

After creating all its media, captions, and hashtags, while using a public relations firm’s tailored content calendar as a guide, a brand can use this tool to efficiently upload everything. Later streamlines the entire content creation process across platforms like Twitter, Facebook, Pinterest, and Instagram.

Our favorite feature: Later’s Linkin.bio is excellent if a brand wants to engage in eCommerce—as in clickable shopping—directly from its Instagram account. It works well with Shopify and connects this online store to products featured in the feed. Later does have a strong focus on Instagram as evident by this feature. 

Sked Social 

In this platform, a brand can prepare photos, captions, and hashtags for use or repeated use. Additionally, like the tool Later, it delivers a real-time, drag-and-drop preview of an Instagram post. This comes in handy as a brand can make enhancements or corrections easily before it goes live.

Our favorite feature: In 2018, Instagram announced changes to its API to allow business profiles to schedule content in advance. Some tools now use this direct publishing API rather than sending a push notification to a phone as a “reminder” to post. However, this is limited to only single image and video profile posts: schedule carousel posts or stories cannot be scheduled with these tools. Sked social found an exception and offer Instagram story scheduling and Instagram carousel post scheduling.

Social media schedulers give a brand a chance to plan content in advance and offer consistency in its voice and messaging. With the help of seasoned branding professionals at Durée & Company, we can assist with developing a content calendar so that a brand gets noticed every time. We can also set up a brand’s scheduling tools so that its message remains consistent. Contact us today to find out how!

 

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, health and wellness, cannabis and hemp, psychedelics, technology and cryptocurrency, marine and yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; cannabismarketingpr.com; or psychedelicpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!