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4 Resources to Help You Manage – and Master – Social Media Content

By December 22, 2020No Comments
manage social media content

When it comes to social media, content and consistency are key. Even more important: planning ahead. As public relations professionals, we are always thinking months in advance – staying up to date on the latest trends, incorporating hashtag holidays to amplify our clients’ messaging, and creating content that encourages a call to action.

Social media is a vital tool for a business to master. It’s a direct and unique way to interact with your targeted audience and promote your products and services. Sound stressful? Don’t worry! In today’s Dynamo Diary entry, we share four resources to help you manage – and ultimately master – your business’ social media content.

Sprout Social

Sprout Social is the ultimate tool when it comes to managing, posting and tracking your social media performance. Why should you be tracking? Because it’s important to find out what type of content is resonating with your audience, as well as to ensure that your social media is improving during each benchmark period.

According to Sprout: “The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.”

Sprout allows you to connect Facebook, LinkedIn, Twitter and Instagram pages. You can schedule multiple posts in advance or post in real-time to reach followers on each platform. Sprout streamlines the way you manage your social media content into one spot.

Facebook Business Suite

Business Suite imports Instagram and Facebook messages into one place. This makes it easier than ever to manage and monitor notifications from your pages.

By downloading the app on your mobile device, you can access all the pages for which you are an admin. The app makes managing socials on-the-go carefree.

According to Facebook, Business Suite allows you to view updates at a glance, share with your Facebook and Instagram communities, understand what’s working, and grow your audience.


Ready to master Twitter? Then TweetDeck is the ultimate tool for you. TweetDeck is a social media dashboard completely devoted to Twitter.

According to an article in SocialMediaToday, TweetDeck lets you link multiple accounts to streamline Twitter management, schedule tweets, monitor competition, and set up alerts.

Not only does TweetDeck save you time, it also allows you to manage multiple accounts through one dashboard. If you work alongside a team, get them involved in the social media management process. The Teams feature on TweetDeck, allows you to grant your colleagues permission to use your login without having to share your credentials.

According to RazorSocial, roles are divided in the TweetDeck’s Teams by: Owner, Admin and Contributor. Owners are able to manage password and login verification settings, and can invite other users to be admins/contributors. Admins have access to the same actions as owners, with the exception of login credentials. Contributors have limited actions, including the ability to retweet, tweet, direct message, etc.

Sked Social

Sked Social is the all-in-one dashboard for Instagram-worthy content. What makes this resource unique? Instagram is its focus – it is not just a feature. Sked Social allows you to automatically publish posts, schedule posts with tags and hashtags, visually plan your feed, and track analytics.

Want to create an Instagram feed with a specific look? Use Sked Social’s visual planner tool to preview scheduled posts before you publish. This makes it easier than ever to add last-minute updates, if needed.

According to TribeGrowth, Sked Social stands out from most tools out there because it enables you to upload, schedule and automatically post video content to your Instagram Stories. This will help your business share static posts as a short-form video, or share post updates. Plus, you can utilize questions and polls to interact with your audience.

As PR professionals, we strive to help amplify a business through personalized strategies and tailored messaging. Social media plays a huge role in that. Within our scope of work, we create content, stay up to date on trends, and schedule in advance to deliver results.

Although each social media platform has a unique audience, they are all important tools that can help you monitor and track your business’s performance. Social media provides an opportunity for businesses to gain exposure, while also leveraging the credibility of its products and services in an organic way.

Need help to manage your social media content? Give us a call! We’ll keep your business up to date on all resources to keep you working smarter, not harder!


About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to; or visit its new, specialized cannabis- and CBD-specific site at Join the social conversation and follow Durée & Company on FacebookInstagramTwitter and LinkedIn at @DureeCoPR, or on YouTube at @DureeAndCompany.

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