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The Ultimate COVID-19 Resource Guide

COVID-19 Resource Guide

As we continue to keep our distance and get used to our new normal, there are many resources and content out there to read and utilize. At Fort Lauderdale and Aspen-based public relations agency Durée & Company, we have put together the ultimate COVID-19 resource guide. This is a one-stop-shop to find the best PR tips, ways to help out in your community, and activities you can participate in during your free time.

Public Relations 101.

Having never experienced a pandemic before, many people did not know how this would affect their businesses. Many businesses closed, companies quickly developed emergency plans, and some got creative and found new ways to create income. With our expertise in dealing with crisis communications and public relations, we advised our clients on how important it is to not panic and to utilize these four PR tips.

  • Use the Recession To Your Benefit: Rather than panicking about COVID-19, we advised our clients to step up their public relations game. We shared ways to thrive during a recession, including telling your story when others aren’t, increasing online PR such as starting a blog or e-newsletter, developing an emotional connection with your target audience, and more.
  • Manage Communication Effectively: When dealing with a crisis, it is also important to effectively manage communication. Take this time to roll out a more complex and effective crisis response plan, so the next time something like this comes along, you’re ready to roll. The key to an effective communication strategy is to plan ahead, have a dedicated team ready to respond in a timely fashion, work as a team even while staying apart, and stay on top of the media’s radar.
  • Adjust Writing Practices Accordingly: When creating PR or marketing materials – whether it’s written, verbal or nonverbal communication – the message must be clear, compassionate and confident. To make sure your message is understood across all channels, it is important to solve a problem rather than sell a product or service, eliminate longwinded copy and cut the clutter, identify a tone of voice for messaging, get to the point quickly, and communicate early and often.
  • Prepare for Virtual Opportunities: COVID-19 has changed the way we work, live and communicate. Even media is adapting and changing over to video platforms when available. At D&Co, we have prepped our clients to help them prepare for this new normal with our virtual media tips, including preparing talking points; setting up a filming space with good lighting and a clean background; dressing the part even when participating in an interview from home; testing the camera, speaker and Wi-Fi before an interview to eliminate any malfunctions; and practicing in the video frame.

Ways to Help in the Community.

There are so many ways to help out in the community, especially in these trying times, but many don’t know where to start.

  • Business: Businesses know that partnering with a nonprofit organization is essential, but they may not know how to pick the right nonprofit for their brand. Every company is different, and every nonprofit is different, so we’ve compiled a list of tips that will set your company up for success while building a compelling story of service for your community.When looking for a nonprofit to partner with, look at your community to make a local connection, relate the nonprofit and its values back to your business, create the relationship for the right reasons, engage your employees because they are the best advocates for your brand, and influence your customers and fans to help give back to your partner.
  • Personal: If you’re not a business, and are just looking for ways to help out in the community, there are still many options for you. A couple of ideas include:
    • Support a local food bank such as Feeding South Florida, which is hosting drive-thru food distributions to supplement closed agency sites, schools and meal sites in South Florida.
    • Support a local business like Special Needs Group, which in addition to providing global wheelchair rentals, also offers a broad range of medical equipment for sale, including masks, thermometers, stethoscopes and more.
    • Support a local nonprofit like the Rotary Club of Weston, which has partnered with Freedland Harwin Valori, PL to provide meals to front-line workers and families in need.
    • For a full list of our clients and friends that could use the support, visit our Dynamo Diary.

Activities To Play During Quarantine.

Even though things are tough right now, it’s important to still find time to have fun! Many businesses are finding creative ways to help pass the time at home, so be sure to utilize them. A few ways that we have kept entertained during this quarantine include:

  • Virtual Instagram Games: Try one of our social distancing Instagram games! Take a screenshot, share on Instagram stories, tag a friend and tag us. It’s that easy. Our “Social Distancing BINGO” was a fan-favorite!
  • The Dynamo DISH: Looking for simple recipes that can be made at home, mostly with ingredients that you have in your pantry already? The D&Co dynamos compiled our favorite recipes. Try one for yourself and tag us on social media so we can see the finished product!
  • Visit a Virtual Museum: Although local attractions may be closed, many options are virtually open. A couple of our favorites include the Museum of Contemporary Art North Miami’s virtual reality tours of their exhibitions or Bonnet House Museum & Gardens’ four-part virtual tour to the museum!
  • TikTok: TikTok, the viral app that has changed the landscape of social media this year, is continuing to grow at exponential rates and certainly has helped bring some comic relief during a pandemic.

During these unprecedented times, our motto is to come together by staying apart for the safety and benefit of our team, clients, friends and family. We are taking all the necessary precautions, and we will all get through this together. While we know social distancing will not last forever, our team is ready to help you and your business no matter what the global circumstances are. Contact us today!

 

 

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr, LinkedIn at https://www.linkedin.com/company/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

 

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

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  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

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  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!