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What is BeReal? A PR Firm’s Perspective on How to Use it for a Brand or Business

By September 13, 2022No Comments

A brand new photo sharing social media app, BeReal, is the latest and hottest app to hit mobile phones worldwide. The app shows legitimate originality just by the snap of a cell phone camera. It can significantly enhance the way individuals, brands, and businesses communicate to audiences. As longtime publicists, we at Fort Lauderdale- and Aspen-based public relations and marketing agency Durée & Company put into perspective how BeReal can be a great new platform to reach followers. Get ready to say cheese…in under two minutes!

What is BeReal? 

BeReal is a new social media app that asks users to post photos of themselves in real time without any use of filters or editing. The photo sharing app is all about people showing their authentic selves in real time. BeReal asks its users to post photos of themselves at different times daily. Followers can see what their friends and brands are doing and where they are at any given moment. The app is available for iPhones and Androids. Setting up an account is simple and fast, similar to Facebook, Instagram, and TikTok.

How does BeReal work? 

BeReal users get one notification daily to post their photo at various times throughout the day. All BeReal users receive the same notification at the same time. Users have two minutes to take the photo or the option to post their images late before the next notification pops up. The app will take a picture from the front of a user’s phone camera and from the back of their phone camera at the same time. The notifications are sent randomly and aren’t always at the same time each day. BeReal users can get a notification at 3 p.m. today, 7 p.m. tomorrow and 10 a.m. the day after that. This unpredictability is a fun feature of the app.

What does BeReal mean for promoting a brand or business?

According to an article in Fast Company, companies are starting to take advantage of BeReal. Although the app doesn’t allow advertising in a formal way just yet, different brands are racing to this social media platform to reach a younger audience, such as Generation Z, by sharing pictures from behind-the-scenes experiences, flash sales and instant promotions. Chipotle was one of the first brands to get on the app and started sharing a code to receive a free entrée. Businesses can follow in Chipotle’s footsteps or create their own novel strategy to gain the attention and loyalty of consumers.

Industries such as businesses, real estate, non-profit organizations, retail and fashion, restaurants and hospitality, and marine and yachts can greatly benefit from the opportunities that BeReal presents. It allows brands to showcase their authenticity while connecting with their audience. Followers will be able to enjoy a true behind-the-scenes look at what goes on in the day-to-day when it comes to business operations. They will also be able to learn about new offerings and events and receive free or discounted items while sharing the details with their friends. Good news has a way of traveling fast, especially by word of mouth and the power of social media.

What’s unique about BeReal? 

Users don’t have to take their pictures; their camera snaps a photo, including a selfie, for them. Almost everyone has heard of emojis and Bitmojis, but the BeReal app has RealMojis. These digital icons that can also be customized with a user’s image pop up at the bottom of a post so followers can see the RealMojis their friends use as reactions to the post. After account holders create their BeReal post, they can add their desired caption by simply clicking where it says, “Add a caption”.

While BeReal is new, it is already impactful. At Durée & Company, we offer creative, customized social media marketing strategies that reach audiences, create buzz and drive results. Contact us to find out how a brand can possibly use this app and others to leverage their business, make contacts, gain additional awareness and increase exposure in a unique way.


About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relationssocial mediamarketingcontent developmentadvertisingspecial eventsbrandingradio promotions and more. Durée & Company clients include well-known names in businessfashionhospitalitytravelhealth and wellnesscannabis and hemppsychedelicstechnology and cryptocurrencymarine and yachtart and culturenonprofit organizationslegal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to; or Join the social conversation and follow Durée & Company on FacebookInstagramTwitterYouTube and LinkedIn at @DureeCoPR.

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