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5 Useful Apps for Communicating During COVID-19

By May 12, 2020March 23rd, 2021No Comments
apps to use covid19

The coronavirus (COVID-19) has introduced working from home to many people, which is an entirely new concept to a lot of workers. Office interactions, meetings,  celebratory toasts and even happy hours have gone completely digital.

At Fort Lauderdale and Aspen-based PR agency Durée & Company, social distancing/working from home routine has involved using some of our time-honored apps, as well as some new ones, to maintain our productivity and continue to provide great work for our clients.

  • According to glg.it, a technology previously used 10% to 20% of the time is now being used 90% or 100% percent of the time. Zoom’s active users went up by 151% year over year in March. This broke the company’s own records.
  • Statista.com states that during the coronavirus outbreak in March 2020, 32% of those aged 18–29 and 33% of those aged 30–49 used video calling or conferencing services to attend a work meeting.

With this huge increase in the use of apps and online services, the Dynamos wanted to share our five favorites:

  • Slack (Searchable Log of All Conversation and Knowledge): We at D&Co have used Slack prior to the pandemic and now more than ever it’s become quite useful to communicate efficiently. Slack is a cloud-based internal tool that allows instant messages to be organized by subject matter. This app helps our team members stay up-to-date on client news and flag important announcements in real-time. The paid version of its chat app is now freely available to anyone directly supporting the COVID-19 response for three months.
  • Zoom: Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, tablets, and phones. In the PR industry, it’s helping bloggers, journalists, and influencers do much-needed virtual interviews. Zoom is at the top of Apple’s rankings of the most popular free apps in many countries, according to data from analytics company App Annie.
  • Dropbox: This file hosting service allows its users to share collaboratively. In addition to our secure server, we at D&Co have found Dropbox to be one of the best ways to synchronize files across all our devices and to share files internally and externally. During our busiest days, Dropbox comes to the rescue when we need to send B-roll and images to our clients or media contacts.
  • iCloud Photo Sharing: These shared albums allow anyone to share photos and videos with just the people they choose — and they can add their own photos, videos, and comments. With the push of a button, our team is able to upload images and videos into cloud storage for easy accessibility. Best of all, iCloud can sync instantly to all devices (iPhone, iPad, laptop or desktop).
  • Google: Google Hangouts allows members to initiate and participate in text, voice or video chats, either one-on-one or in a group. With Google Docs, you can access, create, and edit documents wherever you go — from a phone, tablet, or computer — even when there’s no connection. During the pandemic, Google is offering advanced Hangouts Meet videoconferencing capabilities to all G Suite and G Suite Education customers at no extra cost.

These and other apps and online services are keeping much of the world ― including the world of PR and marketing ― running during COVID-19. If you need help communicating your messages during the pandemic or at any time, contact the PR experts at D&Co.

 

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr LinkedIn at https://www.linkedin.com/company/dureecopr, or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!