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In the ever-changing landscape of 2024, businesses must adopt innovative marketing techniques that resonate with consumers. As a trailblazer in the industry, Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company understands the intricacies of navigating this dynamic terrain through decades of experience. Our team of professionals often adapt our plans to meet the changing needs of our clients and consumers. Today’s Dynamo Diary discusses seven strategies that every business should incorporate into its marketing playbook to thrive in the industry.

  1. Embrace Personalized Content: Businesses must adapt to the era of hyper-personalization by tailoring content to individual preferences. By utilizing data analytics and customer insights, personalized experiences can be created across various touch points, ranging from emails to social media interactions. This technique not only enhances customer engagement but also fosters lasting connections. Personalized marketing materials can result in a 29% higher open rate. Check out examples of what a personalized campaign can look like here.
  1. Master Social Commerce: Social media platforms are no longer just for enhancing brand visibility; they have now become essential sales channels. With the surge of social commerce, businesses must optimize their social media profiles to provide seamless shopping experiences. Platforms such as TikTok, Instagram and Facebook offer features like in-app shopping, which makes it easy for customers to explore and buy products without exiting the platform.
  1. Prioritize Video Marketing: Video continues to dominate as a preferred content format. From short-form videos to live streams, businesses should leverage video marketing across platforms. 84% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video. Whether it’s showcasing product features, behind-the-scenes action, or customer testimonials, digital storytelling creates a more immersive and shareable experience.
  1. Optimize for Voice Search: Voice-activated devices are becoming increasingly common, and businesses must adapt their online content to optimize it for voice search. By understanding how people phrase their queries and tailoring content to reflect this, businesses can boost their visibility in voice search results and remain competitive in the evolving search landscape.
  1. Invest in Influencer Partnerships: Collaborating with influential figures who are relevant to industries can have a significant impact on consumer preferences. These partnerships help amplify a brand’s reach and credibility, leading to increased awareness and trust among target audiences. 84% of consumers rely on influencer recommendations when contemplating purchases. By choosing to work with authentic influencers who share brand values, brands can establish a genuine connection with their audience and build a lasting relationship. With an upfront strategy, Durée & Company helps foster these new relationships for businesses or brands.
  1. Marketing Practices for The Greater Good: Nowadays, more and more consumers are becoming aware of the significance of sustainability. Businesses can benefit from adopting and promoting sustainable practices, not only to create a better world but also to appeal to eco-conscious customers. Companies can attract and retain customers who prioritize sustainability by implementing eco-friendly packaging, showcasing sustainability initiatives, and communicating their commitment to responsible business practices. Durée & Company’s team members are experts in corporate social responsibility and can assist with any issues, challenges and projects related to it. Whether it’s providing for those who are food insecure, helping the environment, or making strides to end poverty, corporate social responsibility can define how your company contributes to making the world a better place.
  1. Explore Augmented Reality (AR): Augmented Reality is revolutionizing the way businesses engage with customers by allowing them to interact with products and brands in a more immersive way. With AR, customers can visualize products in real-world settings before making a purchase, which enhances their experience and provides a unique selling proposition in a competitive market. This technology transforms the customer experience and helps businesses to stand out from the crowd.

As we navigate the marketing landscape of 2024, these seven techniques serve as essential tools for businesses aiming to connect with their audience effectively. By embracing personalization, social commerce, video marketing, voice search optimization, influencer partnerships, sustainable practices, and augmented reality, businesses can position themselves for success in an ever-evolving market. Ready to elevate 2024’s marketing strategy? Contact Durée & Company, Inc. here to discuss how we can tailor a strategic marketing plan for success.

About Durée & Company, Inc.

Founded in 1999, Durée & Company is a full-service, well-respected and highly creative public relations and marketing agency serving a diverse client base of local, national and international consumer brands, landmark industries, business leaders and philanthropists from its offices in Fort Lauderdale, Florida and Aspen, Colorado. Practice areas include real estate, nonprofit, hospitality, business, lifestyle, health, and wellness, legal, yacht and marine as well as cannabis, psychedelics, and other emerging industries. Durée & Company is a member of some of the nation’s most elite professional organizations including PR Boutiques International™ (PRBI). To learn more, call 954-723-9350; go to;; or Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter, YouTube and LinkedIn at @DureeCoPR.

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