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Lifestyle Magazine June 2017 Issue Photoshoot at Sabbia Beach

By June 6, 2017May 23rd, 2018No Comments

As publicists in an ever-changing media landscape, we are constantly thinking of new and unique ways to pitch client stories. At Fort Lauderdale PR firm Durée & Company, we pride ourselves on our unique pitch ideas that grab the attention of both local and national media.

Recently, group editor of Lifestyle Media Group, Kevin Kaminsky, was in our office to chat about clients and brainstorm ideas for coverage. Inspired by her extensive real estate experience, D&Co President Durée Ross pitched and secured a truly exceptional editorial piece.

As the creativity and idea came to fruition, it was decided that D&Co real estate client, Sabbia Beach, would be the site of a fashion photoshoot for Lifestyle Magazine’s June 2017 issue. Sabbia Beach is the only real estate project in Broward County to have a feature like this.

Before the sun was up, D&Co dynamos Caroline Williams and Nicole Cornella, the Lifestyle Magazine team and a crew including photographers, stylists and a hair and make-up squad, met at Sabbia Beach to shoot former American’s Next Top Model contestant Alexandra Agro for the cover of the magazine. After a few beach shots just after the sun was up with Sabbia Beach as a backdrop, we grabbed some hard hats and headed to the construction zone for some more action, but not without a few wardrobe changes.

Alexandra posed amongst construction, leaning against concrete and sitting on unfinished frames of the building.  Sabbia Beach may be rising out of the sand, one floor at a time, but the unfinished project set the stage for a shoot unlike any other in Broward County.

Being on-site for the shoot was a true behind-the-scenes experience. Durée & Company was proud to work alongside Lifestyle Media Group and bring an idea that started in a conference room to pages in a magazine.

Be sure to grab a copy of Lifestyle Magazine’s June issue to get a look of the 6-page spread or click here.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!