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Key Takeaways from The Real Deal’s 4th Annual Real Estate Showcase + Forum

By November 1, 2017May 23rd, 2018No Comments

Captured on January 02, 2016, in TORONTO, CANADA. Photo: Andrew Gosine

More than 4,500 of South Florida’s top movers and shakers in the real estate industry convened at The Real Deal Miami’s Real Estate Showcase & Forum on Oct. 26. The event was held at Soho Studios, in the heart of Wynwood’s arts district.

A number of panel discussions with South Florida’s top developers, real estate brokers (including our fabulous client, Coldwell Banker’s Southeast Regional VP Nancy Klock Corey) and investors were held to highlight the state of the market, post-Irma impact and plans for Miami’s growth.

Here are our top takeaways:

  1. Miami is in a unique position to compete against other major U.S. cities as a global cultural and trade hub.
  2. Land is scarce in South Florida — and continues to grow even scarcer. This is why holding onto prime land is always a smart decision.
  3. Even though Latin Americans still make up a viable market for South Florida’s real estate, developers are opening up to new foreign markets, like China, Turkey, and Europe.
  4. Hurricane Irma’s impact on South Florida caused a slowdown in sales in the month of September, but things are looking up. According to Corey, “those who didn’t buy in September, they’re coming back in.”
  5. Hurricane Irma not only brought our community together and proved its resilience, but it also was a testament to South Florida’s high standards for construction.
  6. Asking prices for homes listed for sale should be 5 or 6 percent above the likely selling price. Too often, homes are overpriced by about 20 percent.
  7. Affordability on the retail side is almost as important as affordability on the rental side.

Here at D&Co., we have a strong concentration in luxury real estate projects in the Florida and Aspen markets. We work closely with the regions’ top brokers, developers and sales managers, helping us to maintain a finger on the pulse of real estate in Florida, Aspen and beyond.

Some of the South Florida real estate clients and projects that we are currently involved with include: Coldwell Banker Residential Real Estate and The Jills®, Sabbia Beach in Pompano Beach, 7918 West Drive in North Bay Village, The Ocean Resort Residences at Conrad Fort Lauderdale Beach, The Ivory in Bay Harbor Islands, Forest View Estates in Hollywood, The Reserve at Edgewood, The Heafey Group, and Gulfstream Park. We also work with Gary Feldman Real Estate in Aspen, and Zenodro Homes in Orlando.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!