You’ve probably heard it before: branding is vital to a business’s success. But what exactly is branding? According to the Oxford English Dictionary, branding is the promotion of a particular product or company by means of distinctive design. Let’s put it this way – branding is an identifiable way of distinguishing yourself from others and clarifying what it is that makes your brand the better choice.
Here at Aspen and Fort Lauderdale-based public relations agency Durée & Company, we know how important successful branding is. It can result in overall increased awareness which in turn can change how people perceive your brand and therefore lead to new business. To help you more successfully brand your business, the Dynamos have put together six ideas that you will love!
- Spruce up your logo.
Your brand’s logo is a key aspect of your brand’s identity. Not only is it the visual representation of your brand, but a recognizable logo can lead to brand loyalty. Your logo should encompass a consistent color scheme, it should be creative yet clear, and most importantly it should represent who you are as a company – are you disruptive? Playful? Luxurious? Chic? Humorous? You get to decide. Then, let your logo tell that story!
- Social media is your best friend.
In today’s technology-run world, we shouldn’t have to tell you that social media is crucial for your brand. However, the way your brand uses social media can make or break you. Before you go post-crazy, think strategy. Dissect who your audience is and how you want to be portrayed to them. Utilize this consistent voice throughout all of your social channels. Next, you need to make sure your story is being circulated. How? Hashtags, hashtags, hashtags! Including a hashtag with your posts helps to categorize content for your audience, allowing users to find posts that are relevant to their interests.
- Create video content.
Studies have found that audiences are actually 10 times more likely to engage with video content. One explanation is that attention spans are decreasing with every generation, so video content is quick to catch the eye. Life is much too busy to have to read long product descriptions. The modern consumer wants to see the product in action. The bonus: Google loves videos. Moovly, a cloud-based platform that enables users to create and generate multimedia content, has found that a brand is 53 times more likely to show up first on Google if you have a video embedded on your website. So, get filming!
- Write relevant blogs.
Like this one! Blogging is way more than just a tab on your website. In actuality, a blog can be imperative to your business’s recognition. Not only does it share the latest news about new promotions or innovations, it also helps you appear more trustworthy to your potential customers. The written word can go a long way. Plus, blogging can lead to an increase in clientele since it is an extremely useful tool to increase traffic to your website and thus, to your services. Utilizing keywords within your blogs can help boost SEO quality.
- Engage with your customers.
One way you can engage with your customers is through social media. Now that you’ve posted about your brand’s newest advances, chat with your followers about it! They may have questions and social media makes it easy to get back to them in a timely manner. However, engagement can go beyond the computer. Create incentives for your customers to return to your brand, for instance, loyalty programs. When you’re giving your customers a reason to come back to you, they likely will.
- The power of promo items.
Swag is everywhere: pens, water bottles, key chains, backpacks, t-shirts…you name it! When done right, promotional items will do their job and increase awareness. People tend to gravitate to things that are familiar to them, even if it’s done subconsciously. So, when deciding between two different brands, a person is more likely to go with the brand they’ve seen before, even if it was simply on a t-shirt they saw in passing. Swag is also extremely appealing to the customer, especially when it is given away for free during in-store promotions, at events or as a bonus gift – I mean, who doesn’t love free things?
Overall, branding is all about building a consistent and authentic model for your business. From the visual aspects of your business to the way you interact with your clientele, the importance of branding cannot be overstated. Need help branding your business? Give us a call!
About Durée & Company
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.
