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How to Integrate Affiliate Marketing Into Your Public Relations Strategy

By December 3, 2019March 23rd, 2021No Comments
Affiliate Marketing

Have you recently seen these words: “If you buy something from our links, we may get a commission of the sale”? Well, that’s called affiliate marketing and it’s changing the marketing landscape!

At Aspen and Fort Lauderdale-based public relations agency Durée & Company, we employ results for our clients using customized PR strategies that reach audiences, create buzz and drive results. In order to generate these results, we utilize different mediums – one way is by integrating affiliate marketing into our strategy. Affiliate marketing is a category of performance-based marketing in which advertisers pay commissions to affiliates for promoting a company’s product and generating sales as a result of the affiliate’s marketing efforts.

The use of affiliate marketing can serve as an effective addition to a PR campaign. Affiliate marketing has become increasingly relevant as content creators are looking for new ways to generate revenue and as consumers turn to e-commerce. Affiliate marketing is implemented across a wide range of media publications, social media channels, blogs, YouTube and more. You probably see affiliate marketing put into practice every day and may not even notice it! For example, influencers often include affiliate links in their captions to highlight the products they are using.

According to Marketing Dive, a study conducted by Forrester Consulting and commissioned by Rakuten Marketing found that total affiliate marketing spend is expected to rise to $6.8B by 2020. The growth and importance of affiliate marketing is becoming undeniable and should be integrated into public relations strategies. Here are 4 steps that we take when approaching affiliates to work with a brand to promote a product.

  1. Identify your target market. It is always important to distinguish who the brand would like to target when creating an announcement or product launch. Identifying your target audience will help narrow down which affiliates you would like to work with for your campaign. 
  2. Educate affiliates about the brand. Once you secure a group of affiliates who fit into your target demographic, educate your affiliates to best promote your brand for the campaign. Share relevant marketing materials and key messages that you would like to get across, so they have the best understanding of how to relay the message to their readers.
  3. Create content for affiliates. Once you select the affiliates you would like to work with, you should create the content that you would like affiliates to share, in order to best promote your messaging. If you are promoting a skincare line, an affiliate blogger could develop an article showcasing the best skincare products for their nightly routine. For their article, you would need to share creative copy, direct links to purchase, imagery and possibly even a customized discount code.
  4. Track and leverage the results. Once the campaign ends, our team can work with the affiliates to track and amplify results. For example, if an affiliate writes a story and mentions your brand’s products, you should repurpose the content to your pages. This will help leverage the affiliate who has built a large following and strong brand reputation in a particular market, and ultimately help endorse your product and drive sales.

Affiliate marketing can certainly be an investment, but when implemented strategically and effectively, it can help with brand awareness and an increase in sales. It can also supplement public relations efforts and potentially uncover additional media opportunities. If you are looking for assistance on how to integrate affiliate marketing into your strategy, give us a call 954-723-9350.

 

 

 

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!