Sometimes a picture or pictures sell a concept better than any number of words. When we work with our real estate clients, the team at public relations firm Durée & Company ensures that great content and wonderful photographs tell the story of how luxurious, well-positioned, comprehensive and elegant the properties truly are. It’s part of that something extra that public relations and media relations bring to real estate marketing and promotion.
Our real estate clients have many tools at their disposal, but they use the skills and experience of a PR firm to garner the third-party endorsement that only unpaid editorial coverage can deliver.
We have been lucky enough to represent some of the most well-positioned and upscale properties in South Florida, sharing the advancements of one of our clients, the development company, with the business and real estate sections of business publications, regional newspapers and interested bloggers.
When our client had a celebratory anniversary party, Durée & Company coordinated the details of the event from the invitation list to the on-site menu. The social affair not only showcased the property, but also generated great coverage in the society sections that were interested in the business leaders who were transforming Ft. Lauderdale’s downtown area.
When it comes to real estate PR, the rules of good promotion hold true – business news is everyone’s news; great visuals make for a great story; and people enjoy progress. We love working with real estate clients, and we welcome the opportunity to do it more often.