Have you heard of the term “bulldog reporter”? It’s used in journalism to describe a reporter who tenaciously pursues and ultimately ‘gets’ the story. The Bulldog Reporter is a media outlet that provides high-level content to PR professionals, and profiles practitioners who achieve superior competitive performance.
We are pleased to announce that Durée Ross, president/CEO of Fort Lauderdale PR firm Durée & Company, was recently featured as one of those PR practitioners for Bulldog Reporter. Her profile is a Q&A-style feature consisting of questions about her PR experience and perspective, and provides a glimpse into her personality.
Some of our favorite highlights include:
Most interesting thing about the job? “Never, ever are two days alike. Each and every moment is fresh, challenging and exciting.”
Most poignant professional moment? “When I purchased my own Durée & Company office space in Fort Lauderdale in 2013, followed by an expansion with the purchase of the space next door in 2015. Closing on my office space really brought it home that I had ‘made it’ and now had permanent roots here.”
Something you wish people understood about PR? “That’s an easy one (or two): We can’t ask to proof stories from journalists or control what they write, and we can’t ask for website backlinks from major outlets — period.”
To read Durée’s full feature, click here.
About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.