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Business Branding: Step by Step Guide to Market Your Company

By June 14, 2022No Comments
business branding

In a competitive market, it’s essential to get noticed and stand out. The saying “Why fit in when you were born to stand out?” is crucial when it comes to business branding.

At Fort Lauderdale and Aspen-based public relations and marketing agency Durée & Company, we have over 20 years of experience in creating stellar branding, suited to get our clients noticed (and recognized) again and again.

Social Media Makeover

Social networks play an integral part when it comes to marketing. Social media allows potential investors, customers, and partners to connect with a company both personally and professionally. It’s important that the branding is consistent on Facebook, LinkedIn, Instagram, Twitter, Snapchat, TikTok and other platforms. Remove any images and captions that can be misleading about the brand or offensive to others. Consider collaborating with social media influencers with a large fan base that a company can benefit from, whether it’s a product spotlight, social media contest, live chats, and more.

Read the Room 

Identify who the target audience is. Whether the audience is broad or narrow, figure out what’s important to them and what would entice them. Analyze what the audience’s passions and interests are and use that as an advantage. A company should show and tell the public what it has to offer in flawless and unique ways.

Please the Public 

Having a public relations agency is helpful when it comes to marketing and branding, especially when the business is in the beginning stages. At Durée & Company, we are a results-oriented public relations firm and work diligently to make sense of the many new communications mediums to meet business goals. Whether it’s for sponsorship opportunities, launching a product or event or wanting a unique story told, we have our toolbox ready to go. Durée Ross has been marketing herself since day one by being the face of Durée & Company, so she understands the power of branding. As an award-winning PR entrepreneur, she leads a talented team of media relations and marketing specialists.

Branding is the Bread and Butter

Marketing strategies must be aligned with the overall design, look, and feel. Having a logo that stands out, so people already recognize the brand when they see it. A couple of critical components to keep in mind are identifying the brand’s mission, image, and message.

Shaping the brand’s perception and creating the best version of it is one of the keys to success. Remember to be authentic and go for it.


About Durée & Company, Inc.
Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit practice areas for local, national, and international clients. Services include public relationssocial mediamarketingcontent developmentadvertisingspecial eventsbrandingradio promotions and more. Durée & Company clients include well-known names in businessfashionhospitalitytravelhealth and wellnesscannabis and hemppsychedelicstechnology and cryptocurrencymarine and yachtart and culturenonprofit organizationslegal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to; or Join the social conversation and follow Durée & Company on FacebookInstagramTwitterYouTube and LinkedIn at @DureeCoPR.



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