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Connect with D&Co President Durée Ross at BizWomen Mentoring Monday!

By March 16, 2016May 23rd, 2018No Comments

Screen Shot 2016-03-15 at 11.24.40 AMAt award-winning PR firm Durée & Company, we are all about helping business women. So when friend and publisher Melanie Dickinson of the South Florida Business Journal came calling, we answered!

For the third year in a row, our very own President Durée Ross has been chosen to be a featured mentor for the Journal’s BizWomen Mentoring Monday. Durée is a proud member of South Florida Business Journal’s Influential Business Women group and jumped at the chance to sponsor this fantastic event.

The event gives women the opportunity to ask powerful women business leaders questions about their career. Every young woman has seven minutes to speak with each mentor, making it a speed-coaching session for the next generation of female leaders. Attendees will have the chance to chat up leaders at American Express, GardaWorld, Nova Southeastern University and Cold Stone Creamery. Click here for the impressive list of participating mentors.

To join us for this fantastic event, register here. Be sure to enter promo code SFBJMM16COMP for complimentary registration. The event takes place Monday, April 4 from 7:30 – 9:30 a.m. at Nova Southeastern University. Attendees can head to the Carl DeSantis Building, located at 3301 College Avenue in Fort Lauderdale.

Register now, the event will sell out!

 

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!