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D&Co “Sails the Sale”: Utilizing PR in the Maritime & Yacht Industry

By February 26, 2019October 4th, 2019No Comments

With our main office situated in the heart of Fort Lauderdale ― known as the “yachting capital of the world” and the “Venice of America” ― we at Fort Lauderdale/Aspen PR Agency Durée & Company are in a fantastic position to provide smooth sailing PR for clients in the yacht/maritime industries. Being so close to the Fort Lauderdale International Boat Show, Miami Yacht Show and Palm Beach International Boat Show ― which all take place during Florida’s high season and attract visitors from all over the world ― we have unique expertise and opportunities to promote clients in this very specific industry.

 Basically, we can talk the talk, walk the walk, and sail the sale in the yacht/maritime industry. South Florida’s robust boating lifestyle has led to many major yachting and maritime brands basing themselves in the area ― with a strong presence. And we’re right here with them.     

What else has contributed our expertise in this industry? During our nearly 20 years in business, we have worked with many clients who market to UHNW (ultra-high-net-worth) individuals. Whether it’s creating buzz about luxury real estate, high-end jewelry, or spectacular yachts, we are always selling the upscale lifestyle.

Recently, our client CL Yachts ― the new performance and luxury brand of Cheoy Lee Shipyards, known for over 130 years of quality and innovation ― sold its first yacht, the CLB72, at the Miami Yacht Show 2019 (the official launch of the CL Yachts brand).

So, how do we create superior PR for our maritime and yacht clients? Following are few examples:

1) Consumer Shows ― These shows provide the best way to showcase yachts, and target both end-users and industry professionals/brokers. The shows attract a large number of attending media, who are interested in uncovering different story angles.

2) Events ― We must be both experiential and selective with which events we choose. Quality over quantity is emphasized when curating a guest list. Every event detail, from the check-in process to the gift bags, should be fine-tuned. We understand yacht etiquette and are mindful when hosting a party on a yacht.

3) Branding ― We have just one chance to make a first impression, so the branding must be on point! In the case of Cheoy Lee at the 2019 Miami Yacht Show, the company was debuting its new luxury brand, CL Yachts. It was important to make sure communication was strategic. The fact that the CLB72 yacht sold at the show made CL Yachts’ debut even more special and newsworthy.

Contact us at Durée & Company if you would like to utilize a top-notch PR agency to show the world how truly amazing your yacht/maritime company is.

About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estatepublic relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public RelationsSocial MediaMarketingAdvertisingSpecial Events, and Radio Promotions and Outreach.

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