At award-winning public relations firm Durée & Company, we are always on the hunt for compelling ways to create social media awareness of our brand and create engaging posts to keep our followers coming back for more. And because social media is everywhere, it is crucial to remain both relevant and credible to maintain readership.
So how exactly does a company’s Facebook page remain credible? To demonstrate, we thought we would compile a listicle. Listicles are articles presented in the form of a numbered or bulleted list. They are becoming increasingly popular because of their quick way of delivering information without the heavy strain of reading. In short, it’s easy to read and obtain the information. We’ve said it before and we’ll say it again: we love lists! So here is our listicle of the 9 flaws that will undermine your Facebook page:
- You don’t publish regularly.
Consistency is key. Users need to see posts regularly, that way your Facebook page remains relevant and continues to grab attention from followers.
2. Your page needs more human touch.
Posts need to focus on individuals, not products. When this goal is met, your organization keeps your followers and viewers in mind and stronger relationships are built and maintained.
3. Your posts look and feel forged.
Every brand has a distinct, one-of-a-kind personality. People seek authenticity and appreciate real people behind the computer.
4. You don’t recognize your target audience.
It’s important to create content strategy while being aware of your target audience and the needs of this group. Effectively creating content increases engagement and builds social media presence.
5. You’re ignoring comments and messages.
Social media customer service is an integral part of maintaining your following and getting them to recommend your brand to others. You must reply to followers in a timely manner.
6. You have no defined goals.
Defining a clear set of goals and strategies enable your brand to attract likes, engage followers, and convert your value as a brand.
7. You’re not using the power of Facebook ads.
Facebook is one of the best platforms to market and advertise your brand. Paying Facebook to reach your target audience and deliver the most relevant content definitely pays off, and is almost necessary for a successful Facebook campaign.
8. You’re not using the three-stage content approach.
Content marketing is a crucial part of driving qualified traffic and leads. Content should display all aspects of the three stages: entertain, educate and excite.
9. You’re not measuring or analyzing your results.
You can’t manage what you aren’t evaluating. Facebook insights is a great tool to judge how your page is ranking among others, view content that gets the most interaction, and what isn’t working. Analyzing these results will enable better decisions for new content and likability of the profile.
About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.