At award-winning public relations firm Durée & Company, social media news and updates capture our attention immediately, since we are crafting and posting content for our clients on a daily basis. In the past few months, Instagram has been keeping us on our toes and rolling out a number of new features. A new logo that was introduced earlier this year sparked conversation and started a new era for Instagram. Next, the platform moved away from posts that were ordered chronologically, and created an algorithm for posts based on popularity (and what Instagram thinks the user would rather see.) The latest feature? Instagram Stories. It’s been all over the news and we just had to weigh in based on our working experience with this ever-evolving platform.
With Instagram Stories, posts can be brought to life with text and drawing tools that allow for creativity. The catch? Photos and videos that are posted to Instagram Stories disappear after 24 hours. We immediately thought of another popular social media platform, which resulted in a quick vote at the office over which platform was favored for this function. (It was a tie.) Instagram Stories enables the viewer to see new stories from friends by indicating a colorful ring around the friend’s profile photo at the top of your newsfeed.
All of the attention over Instagram Stories has almost eclipsed another important feature: the addition of business pages to Instagram. How is this different? Ultimately, the goal for these pages is to allow businesses to more easily connect with consumers and achieve a higher reach. The contact tab on a business page lets a viewer access all of the imperative contact information for a business – the phone number, email address and even directions to the business. This creates an easy and seamless process, putting the information right at the viewer’s fingertips.
From the start, Instagram has won us over and we love creating compelling content for clients. With the addition of these latest features, it will be exciting to watch this platform continue to evolve. In the meantime, we are excited to explore Instagram Stories and share special moments from our D&Co office and our clients.
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About Durée & Company
Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.