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Five Inexpensive Promotional Items that Actually Work

By December 17, 2019No Comments
promotional items fort lauderdale aspen

Promotional/branded items are an effective and inexpensive way to market your brand. According to The Advertising Specialty Institute (ASI), consumers are nearly 2.5 times more likely to have a positive opinion of promotional products from companies compared to internet advertising. Here at South Florida-based public relations agency Durée & Company, we know the importance of leaving a lasting impression. Promotional products do not have to feel like tchotchkes and low cost does not have to mean low quality. We have compiled a list of our top five inexpensive promotional items that are guaranteed to be cost-effective while boosting your marketing strategy.

  1. Branded Pens: One of the most classic promotional items are branded pens. Cost-effective and practical, pens can have an extensive reach for your brand. Branded pens come in a variety of colors and designs. Many pens come with added features such as a dust cleaner disguised as a fun character, a stylus that works on smartphones and tablets, or a flashlight.
  2. Reusable Tote Bags: No campaign is complete without printed bags. Reusable tote bags are an eco-friendly option and are ideal to use overtime to keep all your “stuff”. Paired with an outstanding color scheme, the larger size makes it the ultimate strategy to showcase your company’s logo. As simplistic as they may seem, reusable tote bags out-perform pens and generate more impressions than any other promotional product.
  3. Hand Sanitizer: Personal hand sanitizers are ideal for “sticky” situations. Conveniently small, travel-sized hand sanitizers serve a beneficial purpose while simultaneously promoting your brand. These giveaway items are essential during flu season. When recipients reach for your brand’s logo imprinted bottle, your business will get real-time promotion. Hand sanitizers are used to kill 99.9% of germs but will be 100% successful for your business.
  4. Reusable Water Bottles: Promote a healthy lifestyle while promoting your brand. Reusable water bottles are quickly becoming a favorite as consumers become more involved with the green movement. You can promote the green cause while marketing your brand by using these bottles at corporate races, school activities, and events. Navitor reports that 57 percent of people can recall an advertiser on drinkware compared to around 30 percent for television or radio.
  5. Smartphone Wallet: “Phone, keys, wallet!” is always the motto right before we leave to attend an outing. Our smartphones are some of our beloved gadgets, and these adhesive card holders enhance a smartphone’s functionality while prominently displaying your company logo and keeping users organized.

Whether you are new or re-establishing your company, branding is a tactic that separates you from your competitors and provides that “it” factor. No matter what your budget is our brand experts can help curate thoughtful swag that will help make a lasting impression. If you’re looking for an experienced PR agency to assist you with all your branding needs, call us at our Fort Lauderdale office at 954.723.9350 or Aspen office at 970.452.2195, or email us at info@dureeandcompany.com.

 

About Durée & Company – Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in yachting, business, fashion, hospitality, travel, wellness and CBD, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

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OFFICIAL CONTEST AND GIVEAWAY RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED. A PURCHASE DOES NOT INCREASE THE CHANCES OF WINNING. PARTICIPATION IN THE PROMOTION CONSTITUTES YOUR AGREEMENT TO BE BOUND BY THESE OFFICIAL RULES. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES (EXCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, AND OTHER COMMONWEALTHS, TERRITORIES AND POSSESSIONS), 18 YEARS OR OLDER.

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  1. Official Rules: Entrants must fill out all required fields on the entry form to participate in the Contest. After submitting the required information on the entry form, the entrant will receive one (1) entry into the 20/20 Contest. The Contest will begin on January 20, 2020 at 8:30 A.M. ET and end on February 20, 2020 at 8:30 A.M. ET (“Contest Entry Period”). All times in the Contest refer to Eastern Time (“ET”). Contest is subject to all applicable federal, state and local laws. Limit one (1) Entry per company during the Contest Period. Entries generated by a script, macro, or other automated means or by any means that subverts the entry process will be disqualified. Entries must be received before January 20, 2020 at 8:30 A.M. ET to be eligible for the Contest.

 

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  1. Prizes. The Winner(s) of the Contest (the “Winner”) will receive 20 hours of free services per month for 3 months. No cash or other prize substitution shall be permitted except at Durée & Company’s discretion. The prize is nontransferable. Any and all prize-related expenses, including without limitation any and all federal, state, and/or local taxes, shall be the sole responsibility of Winner. The prize is awarded “AS IS” and WITHOUT WARRANTY OF ANY KIND. No substitution of prize or transfer/assignment of prize to others or request for the cash equivalent by Winner is permitted. Acceptance of prize constitutes permission for Durée & Company to use Winner’s name, likeness, and entry for purposes of advertising and trade without further compensation, unless prohibited by law.

 

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!