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Patented SHASHI Mesh Grip Socks Bring Unparalleled Elegance and High Performance to Everything from Barre and Pilates to the Dance Floor

By December 10, 2019No Comments

Fort Lauderdale, Fla. ― When Barre and Pilates enthusiast Natalie Lerch Sudit designed her new fashion-forward and functional SHASHIgrip socks as an alternative to the unimaginative, bulky socks on the market, she conceived an entirely new level of performance for all who enjoy these popular fitness programs. Today, her line of patented SHASHI grip socks ― the original mesh sock ― is taking over the Barre, Pilates, yoga and dance worlds of fashion and function as well as activities that go beyond the studio.

 

SHASHI technology pairs a unique mesh top with a full-sole grip, ideal for even the toughest workouts. Created with a sense of style, these hygienic, functional and cool socks are ideal for Barre, Pilates, yoga and dance lovers who desire high performance, but don’t want to give up fashion when they exercise.  The socks are also ideal for rehabilitation.

 

What separates SHASHI socks from all other studio socks are their performance. Features of these unique products are:

 

  • Mesh and breathable, allowing instructors to see their clients’ feet (similar to being barefoot) and correct their form.
  • COOLMAX® moisture wicking fabric technology that keeps feet dry from sweat ― not clammy in winter or overheated in summer.
  • Shaped to fit the feet ― no extra bulky fabric where toes don’t go.
  • Large slip-resistant grips, that grip without being intrusive to the bottom of the feet.

 

In addition, SHASHI socks can be worn outside of the studio and be incorporated into everyday lifestyles. The socks can be worn with everything from sandals to high heels and booties – either as a hidden layer of comfort or a visible fashion accessory. The brand even offers a selection of bridal-themed socks, as a unique accent to a wedding or formal gown.

 

“When I couldn’t find socks that matched my passion for performance, I knew that I could do better,” said Lerch Sudit, founder of SHASHI. “SHASHI was born out of my desire to create grip socks that are breathable, fit and grip properly, and are pretty and elegant ― something that I would wear outside of the studio. SHASHI socks are essentially party dresses for the feet!”

 

SHASHI socks are available in several styles: regular toe, split toe, open toe, no show, and ballet tie in a variety of fashionable colors, in left and right foot design. SHASHI offers the Classic, Star, Sweet, Essentials and Artist Series Collections. They are available at www.shashionline.com, as well as on Amazon. Prices start at $16 per pair. Multi-packs are available.

 

About SHASHI

Patented as the original mesh sock, SHASHI provides hygienic, functional and elegant socks for high-quality performance in Barre, Pilates, yoga, dance, and even rehabilitation. Founded by Barre and Pilates enthusiast Natalie Lerch Sudit, SHASHI offers regular toe, split toe, open toe, no show, and ballet tie in a variety of fashionable colors. They are available at www.shashionline.com, as well as on Amazon. SHASHI is a National Women Business Owners Corporation Member. For more information, visit www.shashionline.com, call 561-447-8800, or email info@shashionline.com.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!