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In September, Makes Special Offer to Encourage Parents to “Focus” on Vision Protection

By September 2, 2014June 4th, 2018No Comments
play it safe september reports eye injury prevention month sports goggles

There are many “must have” items on kids’ back-to-school lists, and our new clients at are encouraging parents of kids who play sports to include proper eye protection on their list. Along with the uniform, footwear and equipment, eye protection is essential. Considering that September is Sports Eye Injury Prevention Awareness Month, it’s the perfect time to focus on vision protection. (Pun intended.)

Every year more than 600,000 eye injuries related to sports and recreation occur, but over 85 percent of children don’t use protective eyewear in situations that represent a risk of eye injury, according to Liberty Sport. Prevent Blindness America, the nation’s leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight, states that 90 percent of sports-related eye injuries are preventable, and that protective eyewear is the best defense against eye injury. The National Eye Institute (NEI) states that eye injuries are a leading cause of blindness in children in the U.S., and most injuries occurring in school-aged children are sports-related.

SEIM_slider_banner_960x486-1Rather than be freaked out by the statistics, parents have an easy solution – get the right protection. makes it easy. From Sept. 1–30, is offering 15 percent off any sports goggle, including Leader from Hilco and Liberty Sport. The coupon code is Sportsgoggles.

“Even though most youth sports leagues don’t require eye protection, it’s important for parents and coaches to enforce that children wear safety glasses or sports goggles whenever they play,” said Ivonne Goldstein, CEO of “Prevention is the best treatment.”

After seeing many children entering her optical shop, Optiwow, at Miami Children’s Hospital in Miami, Fla. wearing ill-fitting eyewear, Goldstein launched (in celebration of the shop’s 15-year anniversary) to offer kids and teens access to a reasonably-priced, large selection of attractive, well-fit, high quality, age-appropriate prescription eyewear. Goldstein and her husband, acclaimed pediatric neuro-ophthalmologist Dr. Roberto Warman, have owned Pediatric Ophthalmology Consultants at Miami Children’s Hospital for more than 25 years.

In addition to sports goggles and eyeglasses, features sunglasses, swim goggles, diving masks, eyewear for kids and teens with Down syndrome, and much more. For more information visit or call 1-855-optiwow (678-4969).

Happy Back to School, and play safe!

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