Content Creation

Infographics: Getting the Full Picture

By June 14, 2016 No Comments

infographic v2The amount of information that a person digests on any given day is tremendous. At Durée & Company we are always challenging ourselves to find interesting, efficient and unique ways to present information. Understanding that consumers react positively to images and graphics, we have started utilizing the tool that has won over industry professionals: the infographic. Infographics have become increasingly popular in media for their quick and concise way of relaying information on a particular subject. They have also become a fun way to learn about something in a visually captivating way.

Infographics, a combination of the word “information” and “graphic,” are a visually engaging way to represent information and data. Many professionals agree it is one of the most effective strategies in an overall digital marketing campaign. Its popularity can also be attributed to the fact that humans process visual content faster than written content. They enable information to be in-depth without the strain of heavy reading. Media that we pitch likes “snackable” content and also likes the condensed easy-to-use format of infographics. A successful infographic can be shared across a wide range of audiences.

At Durée & Company, we are always taking note of the latest industry trends. In the case of infographics, our President Durée Ross stumbled upon a recent article from Entrepreneur magazine that examined the growing trend in adult internet users in the U.S. turning to social media platforms to obtain news. We thought we would take this opportunity to create an infographic to illustrate this information. Take a look and see if you agree!

The infographic illustrates the percentage of internet users and the various social media platforms from which they obtain news. The number is as high as 70% for Reddit.com in a 4,654 participant PEW study. A close second is 66% which is attributed to Facebook, 59% for Twitter and even 31% for LinkedIn.

As social media continues to evolve, it is important to stay on top of the latest trends in order to keep the interest of your audience. What’s next? We’ll be sure to let you know!

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurantspublic relations for law firmspublic relations for charitiespublic relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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