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LitLunch 2017: Decoding the Work-Life Balance with Author Samantha Ettus

By January 31, 2017May 23rd, 2018No Comments

LitLunch 2017Fort Lauderdale public relations firm Durée & Company is always looking for ways to be involved in the community. Between our various non-profit clients to sponsoring numerous charity events, we hold these organizations near and dear to our hearts. Next week, Durée & Company will serve as a Premium Table Host at LitLunch! 2017 with celebrity work/life balance coach Samantha Ettus. This is the second year that Durée & Company President Durée Ross will serve on the hostess committee.

LitLunch 2017 is put on by the Broward Public Library Foundation and is a kick-off event for Literary Feast, whose mission is to support Broward County Library literacy programs to support literacy programs and services that enrich the community. Last year Meg Cabot, author of Princess Diaries, headlined the luncheon with a great response from the crowd. This year Samantha Ettus, author of The Pie Life: A Guilt-free Recipe for Success and Satisfaction, promises to bring the same level of enthusiasm and interaction to this successful series. Her book, The Pie Life, is the ultimate self-improvement read for women who are trying to better their work-life balance. Something that every woman can appreciate, Ettus will share her tried and true tips for succeeding in life in both personal and career arenas. She’s even come up with her own unique interpretation of a pie chart to help us make sense of it all!

Be sure to join us for an inspiring morning next Friday, Feb. 10 at 11:00 a.m. The event takes place at Hyatt Regency Pier Sixty-Six Pier Top Restaurant and will start off with some bubbly followed by a luncheon, presentation from best-selling author Samantha Ettus and more!

Purchase tickets here.

About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!