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Longtime Boca Raton-Based Real Estate Developer SobelCo Celebrated Topping Off of 321 at Water’s Edge in Fort Lauderdale Beach

By April 29, 2019No Comments

Renowned Boca Raton-based real estate development company SobelCo, one of South Florida’s largest developers for over 60 years, celebrated the topping off of 321 at Water’s Edge, a sophisticated collection of waterfront condominium estate homes in the sky on Fort Lauderdale’s Intracoastal Waterway. Steps away from the white sands of Fort Lauderdale Beach, 321 at Water’s Edge offers an intimate collection of only 23 expansive, flow-through residences with 2,600 to over 3,800 square feet of living space. Completion and resident occupancy are expected this summer.

The private event took place inside an 8th floor residence where VIP guests relished gorgeous Intracoastal Waterway and ocean views. VIP guests also got a behind-the-scenes look at construction while enjoying a decadent breakfast and champagne sips. Guests were then escorted downstairs to watch the ceremonial raising of the palm tree and 321 at Water’s Edge flag to the top of the building.

In attendance were SobelCo Chairman Samuel Sobel, President Jeffrey Sobel, Vice President of Residential Development Tirso San Jose and CFO Carol DeMare; Kaufman Lynn CEO Michael Kaufman and President Frank White; Jay Phillip Parker, CEO of Douglas Elliman’s Florida Brokerage, and Caprice Weber, Executive Vice President and Managing Director of Douglas Elliman Development Marketing. Future residents, top luxury real estate brokers and VIPs were also in attendance.

“The topping off celebration was a great success,” said Jeffrey Sobel. “This is a very exciting time for South Florida luxury buyers, as 321 at Water’s Edge nears its scheduled summer 2019 completion. These estate homes in the sky will offer the epitome of waterfront sophisticated living, near the best off all that Fort Lauderdale has to offer.”

Prices for 321 at Water’s Edge start at $2.2 million. Douglas Elliman Development Marketing is spearheading the strategic sales and marketing for the project.

Ownership includes an exclusive 5-year membership for the private dining club at the exquisite Secret Garden fine dining restaurant, located at the nearby Pillars Hotel, ideally situated directly on the Intracoastal Waterway near Fort Lauderdale Beach.

321 at Water’s Edge is located at 321 N. Birch Rd, Fort Lauderdale, FL 33304. The sales gallery is located at 2400 E. Las Olas Boulevard in Fort Lauderdale. For additional information, call 954-779-6972 or visit

321 at Water’s Edge features some of the largest, flow-through floor plans in the Fort Lauderdale area. It features two- and three-bedroom single family estate homes. Each offers mesmerizing water and city views from floor-to-ceiling windows, and expansive terraces. Five-star amenities include a sky view rooftop terrace, private wine club and lounge with a personal wine locker for each residence, private marina with yacht-sized boat slips, onsite dog park exclusively for residents, pool and Jacuzzi overlooking the Intracoastal, indoor and outdoor poolside lounge, and private poolside cabanas. Additional amenities are a 2,400-square-foot oceanview fitness center and his and hers saunas, catering kitchen, 24-hour valet attendant, two assigned parking spaces per residence, and electric charging provisions for electric vehicles. Interior design is by award-winning Interiors by Steven G. Douglas Elliman Development Marketing is the exclusive sales and marketing firm for the development.

About SobelCo
For over 60 years, providing superior service has been the cornerstone of SobelCo and its affiliated companies, American Construction and American Realty Corporation. A family-owned and operated business, SobelCo specializes in development, construction, leasing, management and ownership of commercial, retail and residential real estate. The SobelCo commitment to excellence shows in every development, significantly boosting the value of the surrounding community. SobelCo’s objective is to preserve and enhance the value of real property by achieving the maximum return on investment through attention to efficient management, design, value engineering and homeowner/tenant relations. SobelCo has specialized in building new single-family and townhome communities in some of Florida’s most sought after locations including West Palm Beach, Fort Lauderdale, Fort Myers, Naples and more. Just like its products, the company was built upon the principals of quality workmanship and top-notch service, all while upholding the highest possible standards of ethics and integrity. For more information, visit


About Douglas Elliman Development Marketing (DEDM)
Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, Westchester, the Hamptons, South Florida and California as well as throughout the United States and internationally. The firm ranks amongst New York City’s most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, design and product development, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately-owned property consultancy, the company markets properties to audiences in 60 countries.

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