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Trending: Social Media! Emerging Trends for 2020

By December 10, 2019March 23rd, 2021No Comments

Are you planning your 2020 marketing? At Aspen and Fort Lauderdale-based public relations agency Durée & Company, we’ve kept our clients competitive in their diverse industries by adapting to and leveraging evolving trends year after year. The Dynamos are sharing 5 social media trends you need to know about for 2020 to help you stay ahead of the curve.

  1. Where Did Instagram Likes Go?

Instagram is hiding likes as a new way to lower the pressure and competition on Instagram. The test is part of a new push to protect the mental health of vulnerable young users. Hiding likes is meant to help people focus on connections and remove competition and high pressure around how many likes a post will get.

  1. Influencer Marketing Must Be Authentic and Real

To piggyback off hidden Instagram likes, now it’s more important than ever for influencer authenticity. For influencers, this will likely mean a continued shift away from aesthetics and the number of followers and a focus on the actual sale of products or services. This also means influencer content will need to become higher quality since users won’t be able to lean on the number of likes per post.

This means that more tangible and sales-driven metrics could potentially come to the forefront, with brands placing increased importance on the measurement of clicks, affiliate marketing, and in-store sales.

  1. Niche Social Platforms Will Explode

Facebook and Instagram have long dominated as the most popular social media platforms. However, in recent years, several other niche social media platforms have significantly taken the spotlight.

TikTok, for example, is one such platform that started in 2016 and immediately gained popularity among people under the age of thirty. According to Mediakix.com, TikTok has surged in popularity, surpassing the likes of Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and worldwide downloads. We will likely continue to see other social media platforms emerge in 2020 and beyond.

  1. Social Commerce Will Expand

Swipe up! The ease of shopping for a product you see in a photo keeps getting more seamless. Social commerce has become a new retail avenue for brands and this trend is only going to get stronger. From Facebook stores to Instagram shoppable posts, social networks are continuously developing and evolving to take the main stage in retail platforms.

We live in a society where customers expect efficiency and fast shopping experiences. With social commerce, consumers don’t have to open a new app or interrupt what they’re doing at all.

  1. Video Content Will Dominate

If you’re not currently creating videos, it is time that you include them in your marketing strategy. According to statistics compiled by Go-Globe, 82 percent of internet traffic is expected to be live video by 2020. Whether it’s a quick video on TikTok, an Instagram story or a YouTube channel, videos are the future of social media.  People enjoy and interact often with video because it allows them to consume more information, quickly and without much effort.

 

While we can’t predict the future, we do know that social media is here to stay and will continue to evolve. To stay relevant, you’ll need to keep up with trends and forecast what strategies will be long-lasting for your business. Need help getting your 2020 strategy together? Our team is ready to manage your social media presence dynamically, responding to the continual fluctuations in the social media world.

 

 

About Durée & Company 

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, content development, advertising, special events, branding, radio promotions and more. Durée & Company clients include well-known names in business, fashion, hospitality, travel, wellness and CBD, marine & yacht, art and culture, nonprofit organizations, legal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to https://dureeandcompany.com/, visit Durée & Company on Facebook at https://www.facebook.com/DureeCoPR/, Instagram at https://www.instagram.com/dureecopr Twitter at https://twitter.com/dureecopr or YouTube at https://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!