In Public Relations, our roles are constantly shifting and expanding. At South Florida public relations firm, Durée & Company, we wear many hats and switch them throughout the day, almost hourly. One of these hats involves graphic design.
Some PR firms have a creative director on staff, while others act as the middlemen (or middlewomen!) between clients and the graphic designers of their choice. This can be quite challenging for everyone involved.
We understand that getting the finished perfect product can be difficult, which is why we created 5 tips for working with a designer:
- Pictures, pictures and more pictures. If you have a specific image, or idea of an image, you want on your catalogue, tri-fold brochure, sponsorship package, etc. please do not hesitate to send that picture to the designer. If you have a vision, they will want to see it.
- Edits from multiple people. If there are multiple people on your end who will be editing the document, send the edits all together! This will make it much easier on the designer, and make your design come back quicker.
- Approved copy. Designers love when clients approve copy prior to the design.
- Time. Time is definitely valuable and we know you don’t have all of the time in the world. However, some projects take time, and the more notice you give a designer, the better.
- Feedback. Please do not hesitate to let the designer know what you like – or don’t like! The designer wants you to be happy with your finished product and all feedback is welcome and appreciated.