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4 Resources to Help You Manage – and Master – Social Media Content

By December 22, 2020No Comments
manage social media content

When it comes to social media, content and consistency are key. Even more important: planning ahead. As public relations professionals, we are always thinking months in advance – staying up to date on the latest trends, incorporating hashtag holidays to amplify our clients’ messaging, and creating content that encourages a call to action.

Social media is a vital tool for a business to master. It’s a direct and unique way to interact with your targeted audience and promote your products and services. Sound stressful? Don’t worry! In today’s Dynamo Diary entry, we share four resources to help you manage – and ultimately master – your business’ social media content.

Sprout Social

Sprout Social is the ultimate tool when it comes to managing, posting and tracking your social media performance. Why should you be tracking? Because it’s important to find out what type of content is resonating with your audience, as well as to ensure that your social media is improving during each benchmark period.

According to Sprout: “The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time. These combined will give you a 360º view of your social media performance.”

Sprout allows you to connect Facebook, LinkedIn, Twitter and Instagram pages. You can schedule multiple posts in advance or post in real-time to reach followers on each platform. Sprout streamlines the way you manage your social media content into one spot.

Facebook Business Suite

Business Suite imports Instagram and Facebook messages into one place. This makes it easier than ever to manage and monitor notifications from your pages.

By downloading the app on your mobile device, you can access all the pages for which you are an admin. The app makes managing socials on-the-go carefree.

According to Facebook, Business Suite allows you to view updates at a glance, share with your Facebook and Instagram communities, understand what’s working, and grow your audience.

TweetDeck

Ready to master Twitter? Then TweetDeck is the ultimate tool for you. TweetDeck is a social media dashboard completely devoted to Twitter.

According to an article in SocialMediaToday, TweetDeck lets you link multiple accounts to streamline Twitter management, schedule tweets, monitor competition, and set up alerts.

Not only does TweetDeck save you time, it also allows you to manage multiple accounts through one dashboard. If you work alongside a team, get them involved in the social media management process. The Teams feature on TweetDeck, allows you to grant your colleagues permission to use your login without having to share your credentials.

According to RazorSocial, roles are divided in the TweetDeck’s Teams by: Owner, Admin and Contributor. Owners are able to manage password and login verification settings, and can invite other users to be admins/contributors. Admins have access to the same actions as owners, with the exception of login credentials. Contributors have limited actions, including the ability to retweet, tweet, direct message, etc.

Sked Social

Sked Social is the all-in-one dashboard for Instagram-worthy content. What makes this resource unique? Instagram is its focus – it is not just a feature. Sked Social allows you to automatically publish posts, schedule posts with tags and hashtags, visually plan your feed, and track analytics.

Want to create an Instagram feed with a specific look? Use Sked Social’s visual planner tool to preview scheduled posts before you publish. This makes it easier than ever to add last-minute updates, if needed.

According to TribeGrowth, Sked Social stands out from most tools out there because it enables you to upload, schedule and automatically post video content to your Instagram Stories. This will help your business share static posts as a short-form video, or share post updates. Plus, you can utilize questions and polls to interact with your audience.

As PR professionals, we strive to help amplify a business through personalized strategies and tailored messaging. Social media plays a huge role in that. Within our scope of work, we create content, stay up to date on trends, and schedule in advance to deliver results.

Although each social media platform has a unique audience, they are all important tools that can help you monitor and track your business’s performance. Social media provides an opportunity for businesses to gain exposure, while also leveraging the credibility of its products and services in an organic way.

Need help to manage your social media content? Give us a call! We’ll keep your business up to date on all resources to keep you working smarter, not harder!

 

About Durée & Company, Inc.

Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relations, social media, marketing, digital marketing, content development, advertising, special events, branding, radio promotions, affiliate marketing and more. Durée & Company clients include well-known names in yachting, business, real estate, hospitality, travel, cannabis and hemp, wellness and CBD, art and culture, fashion, nonprofit organizations, legal and professional services. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, call 954-723-9350; go to dureeandcompany.com; or visit its new, specialized cannabis- and CBD-specific site at cannabismarketingpr.com. Join the social conversation and follow Durée & Company on Facebook, Instagram, Twitter and LinkedIn at @DureeCoPR, or on YouTube at @DureeAndCompany.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!