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Blogger’s Block: 5 Ways to Overcome It

By August 23, 2016May 23rd, 2018No Comments

bloggers block Durée and company It’s inevitable. There’s going to be a time in every writer’s life where he or she can’t quite figure out what to write. At Fort Lauderdale-based PR firm Durée & Company, we experience writer’s block from time to time. Lately, it has been in the form of blogger’s block, as we do a lot of blogging for our clients! However, like many PR challenges, we have a remedy for this, and find relief by simply reviewing this go-to list of ideas. Below, we’ve shared our list of top 5 ideas to help overcome blogger’s block:

  1. Listicles: (a D&Co favorite!) Listicles have a way of clearly sharing ideas and they are easy to understand. We’ve said it before and we’ll say it again: people love “snackable” content that’s easy to consume. Take a look at D&Co’s listicle on maintaining Facebook credibility.
  2. How-to: People are always searching the internet and YouTube for “how to” do things. Offering tips and tricks also shows that you know how your industry works and you are a reliable source when is comes to industry advice.
  3. Trends: Trends are more of a time-sensitive topic. As soon as new trends emerge on social media, be sure to check out the feature firsthand and generate an opinion on it so that you can share with you readers.
  4. Unique Holidays: This is another favorite at D&Co! There is a designated “holiday” for almost everything these days. Yes, there is a World Play Your Ukulele Day. Research the internet and find a unique holiday that makes sense for your brand and marketing objectives. Check out D&Co’s blog for Book Lovers Day.
  5. Seasonality: If a major holiday is coming up, use it to create a fun post. It’s good to mix it up and keep your readers entertained. For example, for Christmas D&Co created a blog with all of our favorite Christmas songs.

As blogging continues to grow in popularity, it’s essential that you’re prepared as a writer. Content is king, so having an expandable list of topics will help prevent blogger’s block. If you do get stuck, it’s good to know that the list above can help get you started down a productive path.

Do you have your own ideas for how to overcome blogger’s block? Let us know!

 About Durée & Company

Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm with offices in Fort Lauderdale, Florida and Aspen, Colorado. The firm serves the corporate, agency and non-profit arenas for local, national and international clients focusing on public relations for real estate, public relations for restaurants, public relations for law firms, public relations for charities, public relations for healthcare, and many more. Durée & Company services include Public Relations, Social Media, Marketing, Advertising, Special Events, and Radio Promotions and Outreach.

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!