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D&Co Takes a Trip Through 2015

By December 21, 2015May 23rd, 2018No Comments

A-Rod Baseball ClinicAs the year comes to a close, award-winning PR firm Durée & Company is looking back on our successes. It turns out that 2015 was a banner year for Durée & Company – not just our clients – as we expanded our Fort Lauderdale office and experienced continued growth.

Between our non-profit, law, real estate and restaurant clients, we are delighted to have helped many businesses and organizations achieve numerous goals this year. Here are a few highlights from 2015:

  • Events with two baseball All-Star players, the San Diego Padre Jon Jay and New York Yankee Alex Rodriguez, for Boys & Girls Clubs of Miami-Dade (BGC). The Padre hosted The Jon Jay FMSbonds Celebrity Bowling Challenge, which raised more than $50,000 while the Yankee slugger hosted an interactive baseball clinic as a part of his season-long program of visits to Clubs across the nation.
  • The opening of BRIO Tuscan Grille at the newly expanded wing of Dolphin Mall in Miami.
  • Taking home Gold Coast PR Council’s Bernays award in the category of PR Campaign by a Small Company or Firm.
  • Joining Lubell Rosen, Riverwalk Arts & Entertainment District and Heather Geronemus of Walk Like MADD & MADD Dash Fort Lauderdale 5K in the Mercedes-Benz Corporate Run in downtown Fort Lauderdale.
  • Planning and executing the Sabbia Beach Sales Gallery Grand Opening. Sabbia Beach, the first ultra-luxury “toes-in-the-sand” residential development in Pompano Beach in almost a decade, is scheduled to break ground in the first quarter of 2016, as part of the city’s incredible renaissance.
  • Duree influential business womenD&Co President Durée Ross was recognized as one of South Florida Business Journal’s 2015 Influential Business Women.
  • The Feeding South Florida press conference that announced Publix’s game-changing donation of cash and a refrigerated 18-wheeler to help feed hungry families in South Florida during the holidays and well beyond.
  • Thomas D’Eri of Rising Tide Car Wash spoke at the United Nations’ World Autism Awareness Day event “Employment: The Autism Advantage.”
  • Sabbia Beach joining forces with Rebuilding Together Broward Country to rehab a Pompano Beach home. D&Co President Durée Ross also joined the board for Rebuilding Together Broward County.
  • Two clients participated in this year’s Art Basel Miami Beach events. Museum of Contemporary Art North Miami hosted a breakthrough exhibition of Colombian abstract painter Carlos Salas and Coldwell Banker Residential Real Estate sponsored Sylvie Fleury’s “Eternity Now” art installation at bassX.

Thank you to everyone who has partnered with us to make this such a successful year for our firm. We’re proud to have clients that make a positive impact on South Florida and can’t wait to see what 2016 has in store. Wishing everyone happy holidays and a healthy, happy new year!

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Five Things That Need to be in Your Resume or Cover Letter

To paraphrase Jerry Maguire, help us help you. As we sift through the paperwork, here’s what we are looking for:

1. What you love to do and why.

In PR, you may love writing, editing, interviewing, pitching the media, researching, coordinating events, networking, posting to social media … whew! While we would love it if you had a passion for it all, we’d never believe you if you said as much.

What part of this zany, crazy, whirlwind, yet meticulous, tedious, detail-oriented, profession calls to you and why? Help us make the connection as to how PR is really for you, and call it your Professional Summary.

2. Something you did that changed something or someone else.

If you never showed up to your last job, what wouldn’t have happened? That’s right. Erase yourself. Now which clients disappeared with you? Which articles just fade away? What press releases cease to exist? How much social media did NOT get liked?

We are just meeting you. So take a moment to spell out your impact, and it will be easier for us to see what you can do for the clients of Durée & Company. Share this under your Job Responsibilities.

3. Anything you created.

Feeling humble? Well, stop it. This is the part where you brag. If you craft a delightful blog, master a mind-blowing website, shoot crazy video or direct wonderful events, show us.

Then tell us a bit of how you did it, so we trust that it was your brilliance and not the intern’s. Let’s dub this Your Portfolio.

4. An indication of why you belong here.

At PR firm Durée & Company, we have a culture. Really, all companies do. To learn about ours, do some legwork. At this point, if you’re on our blog, you are in the right spot to begin learning. Hate pink? Not good with women? Live in Kansas? Low energy? Then you might want to reconsider applying. However, if we resemble a group that you’d like to hang out with, share why. You can do that in the Cover Letter.

5. Correctly spelled words – all of them.

Do more than hit spell check. Know how to spell or ask someone to proofread. Correctly spelled words work everywhere, all the time. Consider them the Little Black Dresses of resumes.

So consider these five tips – we’ve just given you a “cheat sheet” about what we’re watching out for. Even if our position may not be for you, feel free to use our advice for another – it may just get you the job!