Skip to main content
Content CreationPR ToolsPublic RelationsWebsite Design

4 Reasons Why Blogging is Important for SEO

By June 16, 2020One Comment
Blog SEO

You only have seconds to make a dazzling first impression on your blog. At Aspen- and Fort Lauderdale-based public relations agency Durée & Company, we know that a solid and consistent strategy will entice your blog readers to keep coming back for more! Businesses that consistently write blogs as a part of their content marketing receive 67% more leads monthly than those that don’t according to HubSpot. Receiving more leads comes from strong SEO (search engine optimization) and is valued by search engines. SEO is that pinch of salt most businesses don’t add to their mixture and is the actual practice that increases both the quality and quantity of a company’s website traffic.

If your business is ranked high on the first page of search engines like Google, Yahoo and Bing, you have the opportunity to attract more eyes. From there, the odds of having a consumer click on your website are much more likely. How do you increase these odds without spending thousands of dollars per month on ads? Blogging!

Here are 4 reasons why your company’s blog still matters and the important components to consider for boosting your website’s SEO:

  1. Increases Organic Search 

Did you know that 70-80% of people ignore paid search results, choosing to only click on organic search results? Think of organic search as your grocery produce. Organic search is a typical search in its natural form. This means no paid ads, no auctions and no bidding whatsoever to get your business in a top spot. Each time you write a new blog post, you create a new URL for your site – and every new URL is a new opportunity for your website to be ranked in a search.

While blogging can and will take time, you can carefully craft keywords and topics that will not only make you look like an expert in your industry, but also earn you higher rankings on search engines.

At D&Co, we carefully craft blog topics and titles by thinking like a searcher. For example, our International Sushi Day vs. National Sushi Day? Celebrate Both! blog post still continues to be the gift that keeps on giving when it comes to our restaurant clients! If you Google National Sushi Day, you’ll be sure to spot us on the top of the first page.

  1. Creates Fresh Content

The fresher the content, the more frequent the indexing. The more you update your social media platforms or site with articles, downloads and new web pages, the more frequently a search engine visits and favors your website.

Search engines value and prefer updated and relevant content. Your homepage and landing pages should rarely change, so sticking to a weekly blog that incorporates the most relevant topics will help you build a relationship with your readers and provide new content for search engines to index. Just make sure it’s quality content!

  1. Incorporates Backlinking

Backlinking refers to links that are included on one website that connects to another respected website. A common link works in two ways: to find and create new web pages for websites and to help search engines figure out how to rank these links in a searcher’s results.

To backlink correctly and efficiently, one must include a reputable site that ties in with your current topic and statement. In the words of Matt Cutts, current administrator of the U.S. Digital Service and previous head of Webspam at Google: “Link building is sweat plus creativity.”

Backlinking assists in creating relationships with other websites to help yours grow. It works even better when you have that website mention your site in return.

  1. Builds Credibility

Blogging allows your company to speak on relevant topics within your industry. Blogs show authenticity and build credibility with current and prospective clients and search engines. Businesses that blog have more ways to be found, inform and share their thoughts and perspectives.

When you build a reputation and create an authoritative voice, you will get more website traffic and repeat visitors. In turn, that shows Google that people are attracted to your website and raises your authority level in their algorithm.

By understanding the basics of SEO and blogging, our team is here to guide you, establish thought leadership and engage with your audience. Are you ready to stand out from the crowd? After years of writing blogs, we know what works and are ready to get your blog strategy underway.


Durée & Company, Inc. is an award-winning, full-service public relations, marketing and special events firm founded in 1999. The firm has offices in Fort Lauderdale, Florida, and Aspen, Colorado. Durée & Company serves the corporate, agency and nonprofit arenas for local, national and international clients. Services include public relationssocial mediamarketingcontent developmentadvertisingspecial eventsbrandingradio promotions and more. Durée & Company clients include well-known names in businessfashionhospitalitytravelwellness and CBDmarine and yachtart and culturenonprofit organizationslegal and professional services and real estate. Durée & Company is a member of PR Boutiques International™ (PRBI), an international network of boutique PR firms. To learn more, go to; call 954-723-9350; or visit Durée & Company on Facebook at, Instagram at, Twitter at, LinkedIn at or YouTube at

One Comment

Leave a Reply